Privacy Policy for SocialSight Inc

This Privacy Policy outlines how SocialSight Inc ("we," "us," "our," or "SocialSight") collects, uses, stores, processes, and shares your personal data in connection with your use of SocialSight's website (www.socialsight.ai and its subdomains, collectively, "Site") and related communications (e.g., emails, support interactions) (collectively, "Service"). "SocialSight" refers to SocialSight Inc, a Delaware company based in New York, New York.

Residents of California: See below our California Consumer Privacy Act Disclosure, which is incorporated into this Privacy Policy by reference.

1. CATEGORIES & TYPES OF PERSONAL DATA COLLECTED

We collect, store, and process the following categories of your personal data:

2. SOURCES OF PERSONAL DATA COLLECTION

We collect your personal data from these sources:

• Directly from You: When you visit the Site, register for an account, submit a review or comment, fill out a form (e.g., contact form, newsletter signup), update your profile, or communicate with us. If you are an AI tool provider, when you submit or update your tool listing.
• Indirectly from You: As you navigate and interact with the Site, we automatically collect information through cookies and similar technologies (e.g., web beacons, pixel tags). This may include device and browser information, IP address, and usage patterns.
• From Social Media: If you choose to log in or connect your SocialSight account using a social network (e.g., LinkedIn, Google), we may receive personal data from that network according to your privacy settings on that platform (e.g., name, email, profile picture).
• From Other Sources: We may obtain information from business partners, affiliates, or publicly available sources to supplement the data you provide (e.g., enriching company information based on your email domain). If you arrive at the Site via a partner link, we might receive data shared with that partner.

3. WHY WE USE YOUR PERSONAL DATA

We may use your personal data, as permitted by law, for the following business purposes:

• Delivering Services and Features: To operate the Site, provide the AI tools directory, manage user accounts, display reviews and ratings, and enable site features.
  Data Used: Identifiers, Professional/Employment Info, Commercial Info, Internet Activity, User-Generated Content, Sensitive Personal Info, Device/Browser Info, AI Tool Provider Info.
• Fulfillment of Contact/Information Requests: To respond to your inquiries submitted via contact forms or email. If you request information about a specific AI tool (and we offer such a feature), potentially connecting you with the provider (with clear consent).
  Data Used: Identifiers, Professional/Employment Info.
• Research and Analysis: To understand how users interact with the Site, identify popular AI tools or categories, diagnose errors, test new features, and improve the Service.
  Data Used: Identifiers, Commercial Info, Internet Activity, Geolocation Data, Professional/Employment Info, Inferences, Device/Browser Info.
• Personalization of Your Experience: To tailor the content and AI tool recommendations you see on the Site based on your profile, interests, and site activity.
  Data Used: Identifiers, Commercial Info, Internet Activity, Professional/Employment Info, Inferences, Geolocation Data, Device/Browser Info.
• Usage Improvement: To analyze site traffic and user behavior (e.g., search queries, page views, interaction with listings) to enhance usability and content relevance.
  Data Used: Identifiers, Commercial Info, Internet Activity, Geolocation Data, Professional/Employment Info, Inferences.
• Feedback to Third Parties (AI Tool Providers): To provide aggregated and anonymized insights, or potentially specific (but clearly consented) feedback or lead information, to AI tool providers listed on our Site regarding interest in their tools or user demographics. (Be very clear and obtain consent if sharing identifiable data).
  Data Used (potentially, with consent/aggregation): Identifiers, Commercial Info, Professional/Employment Info, Inferences, User-Generated Content.
• Enhancing Service Security: To protect the Site and user accounts, verify identities, detect fraudulent activity, and prevent unauthorized access.
  Data Used: Identifiers, Internet Activity, Geolocation Data, Sensitive Personal Info, Device/Browser Info.
• Email Communications: To send you newsletters, updates about new AI tools or features, requests for feedback, and other informational or marketing communications related to SocialSight (with your consent where required, and always with an opt-out option).
  Data Used: Identifiers, Professional/Employment Info, Inferences, Internet Activity.
• Offsite and Targeted Advertisements: To deliver relevant advertisements for SocialSight's services on other websites or platforms via partners (with your consent where required, often managed via cookie preferences).
  Data Used: Identifiers, Commercial Info, Professional/Employment Info, Internet Activity, Inferences, Device/Browser Info.
• Compliance with Legal Obligations: To respond to legal requests or processes, establish or defend legal claims, investigate potential wrongdoing, and protect the rights and safety of SocialSight, our users, or the public.
  Data Used: All applicable categories.
• Corporate Transactions: In connection with a merger, acquisition, asset sale, or bankruptcy, your personal data may be transferred to the relevant third party.
  Data Used: All applicable categories.

4. SHARING YOUR INFORMATION WITH THIRD PARTIES

SocialSight may share your information with the following types of third parties:

• AI Tool Providers: If you explicitly request to be contacted by a provider through a feature on our Site, we will share the necessary information (e.g., name, email, company, specific interest) with that provider to fulfill your request. We may also share aggregated/anonymized data or specific review content (as described below).
• Publicly Shared Content: Your reviews, ratings, comments, and associated profile information (e.g., first name, last initial, job title, company, profile picture - depending on your settings and what you provide) are generally public and may be displayed on the Site, shared via social media, used in marketing materials, or potentially syndicated to third-party platforms or the AI tool providers themselves.
• Service Providers: We engage third-party companies to perform functions on our behalf (e.g., website hosting, data analysis, email delivery, customer support, security monitoring, payment processing if applicable). We share personal data with them only as necessary to perform their services for us, under contractual obligations to protect the data.
  Data Shared: Potentially any categories in Section 1, depending on the service.
• Social Networks: If you use social login or choose to share content (like a review) directly to a social network from our Site, information will be shared with that network according to their privacy policies.
• Affiliates: We may share personal data with companies under common ownership or control with SocialSight Inc. These affiliates must adhere to this Privacy Policy.
  Data Shared: Potentially any categories in Section 1.
• Business Partners / Advertising Partners: We may share certain information (often pseudonymous or aggregated, or based on cookie data) with advertising partners to facilitate targeted advertising for SocialSight on other platforms. (If you sell/share identifiable leads/data for consideration, explicitly state this here, similar to G2's "Sharing with our Clients" section, ensuring CCPA compliance if applicable).
• Legal Requirements: As required by law, subpoena, or other legal process, or if we have a good faith belief that disclosure is necessary to protect rights, safety, or property.
• Business Transfers: In connection with a merger, sale, or acquisition involving SocialSight.
• With Your Consent: We may share your information with other third parties when we have your explicit consent to do so.

5. COOKIES, ANALYTICS & TRACKING TECHNOLOGIES

We use cookies and similar tracking technologies (like web beacons, pixel tags) to operate and improve the Site, understand user behavior, and personalize your experience.

How We Use Them: These technologies help us recognize you, remember your preferences, analyze site traffic and usage patterns, track interaction with AI tool listings, and potentially support advertising efforts.

Your Choices: Most browsers allow you to control cookies through their settings. You can typically block or delete cookies, but doing so may impact the functionality of the Site. We may also provide more granular controls via a cookie consent management tool on our Site. For more details, please see our Cookie Policy (Section 7 below).

Do Not Track Signals: SocialSight does not currently respond to Do-Not-Track signals from browsers, but we may recognize Global Privacy Control (GPC) signals where required by law. You can manage preferences for certain tracking via cookie settings or browser modes.

6. USER-GENERATED CONTENT

Reviews, comments, ratings, and other content you submit regarding AI tools are intended for public consumption.

Public Visibility: This content, along with associated profile information you choose to display (e.g., name, job title), may be visible to anyone visiting the Site and may also be shared or indexed by third parties (including the AI tool providers themselves).

Voluntary Submission: Submitting content is voluntary. By doing so, you grant SocialSight the right to use, reproduce, modify, publish, and distribute this content publicly, as further detailed in our Terms of Use. This allows us and potentially authorized third parties (like the tool providers) to feature your reviews.

Anonymity & Deletion: Consider submitting content anonymously if you wish to minimize identifiability. You may be able to request anonymization or deletion of your previously submitted content by contacting us, but we cannot control copies or uses made by others before the change.

7. COOKIE POLICY

This section explains how we use cookies and similar tracking technologies (like web beacons, pixels, and tags) on our Site. By using our Site, you agree to the use of these technologies as described here, subject to your choices below.

What are Cookies?

Cookies are small text files placed on your computer or mobile device when you visit a website. They help the website recognize your device and remember information about your visit, like your preferences or login status.

Why We Use Cookies and Similar Technologies:

We use these technologies for several purposes:

• Essential Operations: Some cookies are strictly necessary for the Site to function correctly, such as maintaining your login session or ensuring website security.
• Performance and Analytics: These cookies help us understand how visitors use our Site, which pages are popular, how users navigate, and if they encounter errors. This information helps us improve the Site's performance and user experience. We may use third-party analytics services like Google Analytics for this purpose.
• Functionality and Personalization: These cookies allow the Site to remember choices you make (like your username or language preference) and provide enhanced, more personalized features. They might remember your preferences for viewing AI tool listings or your progress in filling out a form.
• Advertising and Targeting: We and our third-party partners may use cookies to show you advertisements that are more relevant to your interests, both on our Site and on other websites. These cookies track your Browse habits across websites to build a profile of your interests. We will obtain your consent for these cookies where legally required.

Types of Cookies We Use:

• Session Cookies: These expire when you close your browser.
• Persistent Cookies: These remain on your device for a set period or until you delete them.
• First-Party Cookies: These are set by SocialSight directly.
• Third-Party Cookies: These are set by our partners (e.g., analytics providers, advertising networks). Their use is governed by their own privacy policies.

Similar Technologies:

We also use technologies like web beacons (or "pixels") in emails and on the Site to understand if emails are opened or if specific actions are taken on the Site.

Your Choices and How to Manage Cookies:

You have several options to control or limit how we and our partners use cookies:

• Browser Settings: Most web browsers allow you to view, manage, delete, and block cookies. You can usually find these controls in the "Settings," "Options," or "Preferences" menu of your browser. Please note that if you block all cookies (including essential ones), parts of our Site may not function properly. For more information, you can visit resources like www.allaboutcookies.org.
• Consent Management Tool: [Optional: Add if you use one] We may provide a consent management tool on our Site that allows you to customize your cookie preferences for non-essential cookies. Look for a "Cookie Settings" or similar link, often in the website footer.
• Third-Party Opt-Outs:
  • Google Analytics: You can opt-out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout.
  • Advertising Networks: You can often opt out of interest-based advertising from participating companies through industry organizations like the Network Advertising Initiative (NAI) (http://optout.networkadvertising.org) or the Digital Advertising Alliance (DAA) (http://optout.aboutads.info). (These links are primarily for US users; similar resources exist for other regions).

Do Not Track / Global Privacy Control (GPC):

SocialSight does not currently respond to Do-Not-Track signals from browsers, but we may recognize Global Privacy Control (GPC) signals where required by law. You can manage preferences for certain tracking via cookie settings or browser modes.

Changes to Cookie Use:

Our use of cookies may change over time. Any significant changes will be reflected in updates to this Privacy Policy.

8. YOUR DATA PRIVACY RIGHTS

Depending on your location, you may have certain rights regarding your personal data. We are committed to facilitating the exercise of these rights.

Specific Jurisdictions:

• Residents of California: Please see the California Consumer Privacy Act Disclosure below.

General Rights (May Apply to All Users):

• Right to Access: You may have the right to request access to the personal data we hold about you.
• Right to Correction: You may have the right to request correction of inaccurate personal data.
• Right to Deletion: You have the right to request the deletion of your personal data, subject to certain exceptions (e.g., legal obligations, ongoing service provision).

How to Exercise Your Rights:

To exercise applicable rights, please contact us using one of the methods below. We will need to verify your identity before processing your request.

Email our privacy team at: hello@socialsight.ai

9. PROCESSING IN THE UNITED STATES

If you access the Site from outside the United States, please be aware that your personal data will be transferred to, stored, and processed in the United States, where our servers and primary operations are located. Data protection laws in the U.S. may differ from those in your jurisdiction. We take steps to ensure that international data transfers comply with applicable laws, potentially using mechanisms like Standard Contractual Clauses where required.

10. SECURITY

We implement reasonable administrative, technical, and physical security measures designed to protect your personal data from unauthorized access, use, alteration, or destruction. This includes measures like encryption (where appropriate), access controls, and security monitoring. However, no internet transmission or electronic storage is 100% secure, so we cannot guarantee absolute security. Any submission of data is at your own risk.

11. DURATION OF PERSONAL DATA RETENTION

We retain your personal data for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including providing the Service, maintaining an active user account (if applicable), complying with legal obligations, resolving disputes, enforcing our agreements, and maintaining legitimate business interests. Data collected via cookies has specific retention periods outlined in our Cookie Policy (Section 7). User profile information is generally retained for the duration of the account's existence. Note that submitted reviews and AI tool listings may persist even after an individual user account is closed, as they form part of the public directory content.

12. SITE IS NOT INTENDED FOR CHILDREN

The Site is intended for a professional audience and is not directed at individuals under the age of 18. We do not knowingly collect personal data from children under this age. If you are under this age, do not use the Site or provide any information to us. If we become aware that we have collected personal data from a child under the specified age without verification of parental consent where required, we will take steps to delete that information. If you believe we might have information from or about a child under the relevant age, please contact us.

13. PRIVACY POLICY UPDATES

SocialSight may update this Privacy Policy from time to time at its discretion. When we make changes, we will post the updated policy on the Site and revise the "Last updated" date at the top. Your continued use of the Site or Service after the changes become effective constitutes your acceptance of the revised policy. We encourage you to review this Privacy Policy periodically.

14. GET IN TOUCH WITH SOCIALSIGHT

If you have questions about this Privacy Policy or our data practices, please contact us:

Email: hello@socialsight.ai

SocialSight Inc - California Consumer Privacy Act Disclosure

Last Updated on: April 15, 2025

These disclosures are provided by SocialSight Inc (“SocialSight,” "Company," “we,” “us,” or “our”) and apply solely to residents of the State of California (“consumers” or “you”) with respect to personal information Company processes as a business. Any terms defined in the California Consumer Privacy Act of 2018, as amended from time to time, including by the California Privacy Rights Act of 2020 and its implementing regulations (“CCPA”) have the same meaning when used in these disclosures. These disclosures do not reflect our collection, use, or disclosure of California residents’ personal information, or data subject rights, where an exception or exemption under the CCPA applies (such as information covered by HIPAA or GLBA, or certain B2B communications prior to CCPA exemptions expiring).

1. Notices at Collection

We collect personal information from different groups of California residents. Below, we describe the categories of personal information collected, the purposes for collection and use, and retention criteria for each group. Our general Privacy Policy, which includes details applicable under CCPA, can be found in Section 2 of these disclosures.

A. Users of Our Services (e.g., Visitors to SocialSight Site, Registered Users)

Sale / Sharing:

We may disclose personal information collected about users of our services to advertising partners and potentially other third parties (like analytics providers) in ways that could be considered "selling" or "sharing" under the CCPA, primarily to provide users with more relevant information, promotions, and advertising. You may opt out of this sale/sharing by contacting hello@socialsight.ai. It may not automatically extend to other devices or browsers unless you are logged into your SocialSight account when opting out.

What Categories of Personal Information Do We Collect?

Non-Sensitive Personal Information:

• Identifiers: Real name, alias (username), postal address (if provided, e.g., for billing), unique personal identifier (e.g., user ID), online identifier (e.g., cookie ID), Internet Protocol (IP) address, email address, account name.
• Commercial Information: Records of AI tools viewed, saved, reviewed, or inquired about; subscription history (if applicable); purchasing or consuming histories or tendencies related to AI tools on our Site.
• Internet or Other Electronic Network Activity Information: Browse history on our Site, search history (for AI tools), information regarding interaction with our Site, specific tool listings, or advertisements displayed on our Site; referring URLs, clickstream data.
• Geolocation Data: General physical location (e.g., country, region derived from IP address).
• Audio and Visual Information: Profile picture (if uploaded).
• Professional or Employment-related Information: Job title, employer name, industry (if provided in profile).
• Inferences: Inferences drawn from your activity to create a profile reflecting preferences or interest in certain AI tool categories or features.

Sensitive Personal Information:

• Account log-in credentials (username/email and password - password must be stored hashed).

For What Purposes Do We Collect and Use This Personal Information?

• To perform the services reasonably expected by our users (e.g., provide the AI directory, manage accounts, display reviews, personalize content).
• To prevent, detect, and investigate security incidents.
• To resist malicious, deceptive, fraudulent, or illegal actions directed at us.
• To ensure the physical safety of natural persons (less applicable to a purely online service, but kept for completeness).
• For short-term, transient use (e.g., maintaining a session).
• To verify or maintain the quality or safety of our services; improve, upgrade, or enhance our services.
• To market SocialSight's services to you (subject to consent/opt-out where required).
• To comply with applicable laws and regulations, exercise or defend legal claims, and cooperate with law enforcement or regulatory authorities.
• (If using Analytics): We use automated devices and applications, such as Google Analytics, to evaluate usage of our Site. We use these tools to help us improve performance and user experiences. These third parties may use cookies and other tracking technologies. Learn more about Google’s practices at Google Privacy Policy and opt-out via Google Analytics Opt-out Browser Add-on.

What Criteria Do We Consider When Retaining Personal Information?

We retain each category of personal and sensitive personal information for as long as needed or permitted for the purpose(s) it was obtained (e.g., duration of your account, providing the service), plus any additional time necessary for legal compliance, exercising or defending legal rights, and for our archiving, back-up, and deletion processes.

B. Job Applicants or Other Potential Workers

Sale / Sharing: We do not "sell" or "share" personal information, as defined under the CCPA, of job applicants or other potential workers.

What Categories of Personal Information Do We Collect?

Non-Sensitive Personal Information:

• Identifiers: Real name, alias, postal address, phone number, email address.
• Information Covered by Cal. Civ. Code § 1798.80(e): Name, signature, address, telephone number, education, employment, employment history.
• Characteristics of Protected Classifications under California or Federal Law: Information voluntarily provided for EEO purposes (e.g., gender, ethnicity, veteran status, disability status).
• Internet or Other Electronic Network Activity Information: Interaction with our online application system or careers page.
• Professional or Employment-related Information: Resumes/CVs, cover letters, work history, references, skills, qualifications.
• Education Information: Institutions attended, degrees, certifications (that is not publicly available PII under FERPA).
• Inferences: Drawn from interviews or application materials reflecting suitability, preferences, characteristics, or aptitudes.

For What Purposes Do We Collect and Use This Personal Information?

• To process and evaluate your application, manage the recruitment process, communicate with you, conduct background checks (with consent where required), comply with legal hiring obligations, manage onboarding if hired.
• To prevent security incidents and resist malicious/fraudulent actions related to the application process.
• To ensure physical safety (if interviews are on-site).
• To improve our recruitment process.
• To comply with laws, exercise/defend legal rights, cooperate with authorities.

What Criteria Do We Consider When Retaining Personal Information?

We generally retain applicant information until the position is filled or the application is withdrawn/rejected, plus a reasonable period afterward of 2 years as necessary for legal compliance (e.g., EEO recordkeeping), defense of legal claims, and our standard backup/archiving processes. If hired, retention follows employee data policies.

C. Corporate Representatives (of AI Tool Providers, Customers, Vendors, Partners)

Sale / Sharing: We do not "sell" or "share" personal information, as defined under the CCPA, of corporate representatives we interact with in a business-to-business context.

What Categories of Personal Information Do We Collect?

Non-Sensitive Personal Information:

• Identifiers: Real name, work email address, work phone number, work postal address (company address).
• Professional or Employment-related Information: Job title, company name, department.
• Commercial Information: Records of services purchased/provided (e.g., tool listing details, contract terms), communication history related to the business relationship.
• Internet or Other Electronic Network Activity Information: Interaction with any partner portals or specific communication platforms we provide.

Sensitive Personal Information:

Generally, we do not collect sensitive personal information from corporate representatives, except potentially login credentials for a partner portal.

For What Purposes Do We Collect and Use This Personal Information?

• To manage the business relationship (e.g., list the AI tool, manage vendor contracts, provide customer support, communicate about services).
• To process transactions (e.g., invoicing, payments).
• To provide access to relevant systems or portals.
• To market relevant SocialSight services or partnership opportunities to the business.
• To prevent security incidents and resist malicious/fraudulent actions.
• To comply with laws, exercise/defend legal rights, cooperate with authorities.

What Criteria Do We Consider When Retaining Personal Information?

We retain this information for the duration of the business relationship, plus a reasonable period afterward 5 years or as necessary for contractual obligations, financial recordkeeping, legal compliance, defense of legal claims, and our standard backup/archiving processes.